Another useful question we could ask is;
How is information formed?
Another thought experiment;
If we were to teleport ourselves to a galaxy far far away where no intelligent life existed, would we find information?
The answer is no. What we would find would be phenomena... Lots and lots of phenomena.
At the point where that phenomena is measured, quantified or analysed by an intelligent mind a concept if formed. At the point where those concepts are stored or transmitted via a semiotic process in such a way as to make the product of such analysis accessible to others, information is formed.
It is this intellectual deductive process that analyses phenomena, creates a concept and subsequently forms information. So again, all information is merely the semiotic expression of a previously existing concept.
Without the intellectual deductive process information cannot exist, all you have is raw phenomena.